Average open rate, click rate, bounce rate and unsubscribe rate for 50 industries — sourced from real industry reports, with full attribution on every number.
Avg. open rate: 40.5%
View benchmarksAvg. open rate: 45.5%
View benchmarksAvg. open rate: 40.5%
View benchmarksAvg. open rate: 50.4%
View benchmarksAvg. open rate: 49.2%
View benchmarksAvg. open rate: 43.1%
View benchmarksAvg. open rate: 12.6%
View benchmarksAvg. open rate: 15.1%
View benchmarksAvg. open rate: 38.4%
View benchmarksAvg. open rate: 43.0%
View benchmarksAvg. open rate: 48.1%
View benchmarksAvg. open rate: 40.0%
View benchmarksAvg. open rate: 46.0%
View benchmarksAvg. open rate: 19.8%
View benchmarksAvg. open rate: 31.2%
View benchmarksAvg. open rate: 35.6%
View benchmarksAvg. open rate: 7.0%
View benchmarksAvg. open rate: 46.0%
View benchmarksAvg. open rate: 37.2%
View benchmarksAvg. open rate: 44.3%
View benchmarksAvg. open rate: 41.4%
View benchmarksAvg. open rate: 48.5%
View benchmarksAvg. open rate: 47.8%
View benchmarksAvg. open rate: 21.8%
View benchmarksAvg. open rate: 44.0%
View benchmarksAvg. open rate: 53.3%
View benchmarksAvg. open rate: 39.2%
View benchmarksAvg. open rate: 44.4%
View benchmarksAvg. open rate: 42.6%
View benchmarksAvg. open rate: 37.4%
View benchmarksAvg. open rate: 37.2%
View benchmarksAvg. open rate: 43.0%
View benchmarksAvg. open rate: 45.9%
View benchmarksAvg. open rate: 52.4%
View benchmarksAvg. open rate: 43.1%
View benchmarksAvg. open rate: 50.0%
View benchmarksAvg. open rate: 47.2%
View benchmarksAvg. open rate: 47.2%
View benchmarksAvg. open rate: 22.9%
View benchmarksAvg. open rate: 19.8%
View benchmarksAvg. open rate: 45.3%
View benchmarksAvg. open rate: 55.7%
View benchmarksAvg. open rate: 20.7%
View benchmarksAvg. open rate: 37.5%
View benchmarksAvg. open rate: 22.1%
View benchmarksAvg. open rate: 39.3%
View benchmarksAvg. open rate: 47.7%
View benchmarksAvg. open rate: 35.3%
View benchmarksAvg. open rate: 37.2%
View benchmarksAvg. open rate: 30.1%
View benchmarksData is sourced from publicly published industry reports (Mailchimp, MailerLite, Moosend and others) and refreshed on a rolling basis. Most industries above are backed by a single source report — each page cites its source and capture date. These are reference benchmarks only; they do not represent the performance of any specific company tracked in CompetitorInbox.