Knowledge BaseESP Auto-Detection
102+ ESPs Identified Automatically

We Auto-Detect Which ESP Any Competitor Uses

Competitor Inbox fingerprints 102 email service providers using a multi-signal detection engine — DKIM signing domains, Return-Path patterns, proprietary headers, and tracking infrastructure. No manual tagging. No guesswork. Every email classified automatically.

Why ESP detection matters

Knowing which ESP a competitor uses — and whether they've switched — is one of the most actionable signals in competitive email intelligence. Switching ESPs is a major operational event. It signals budget shifts, deliverability problems, scaling decisions, and sometimes a complete martech overhaul.

Spot infrastructure changes instantly

Get alerted the moment a competitor changes their sending platform — often a leading indicator of strategic pivots.

Benchmark deliverability stack

Compare ESP choices across your competitive set. See if market leaders all gravitate toward the same platforms.

Inform your own platform choices

See what top-performing brands in your industry use. Let real market data guide your ESP evaluation.

Enrich every email automatically

Every email captured in your competitor inbox is tagged with the detected ESP at parse time — no manual work required.

How detection works

Our multi-signal fingerprinting engine evaluates four independent evidence sources, then weights and combines them into a confidence score for every email.

DKIM Signing Domains

Every ESP signs outbound mail with their own DKIM domain (e.g. d=klaviyomail.com). This is the most reliable signal — like a cryptographic fingerprint baked into every email.

High — deterministic

Return-Path & Bounce Domains

The Return-Path header reveals the envelope sender domain used by the ESP for bounce handling. Each provider uses a distinct subdomain pattern (e.g. bounce.em.klaviyo.com).

High — deterministic

Proprietary X-Headers

Most ESPs inject vendor-specific headers like X-SG-EID (SendGrid), X-Mailer-RecptId (HubSpot), or X-Mailgun-Tag into every message. We check for these patterns on every email.

High — unique per ESP

Tracking & Unsubscribe Domains

Click-tracking URLs, open-tracking pixels, and List-Unsubscribe links all point to ESP-owned domains. These are cross-referenced against our database of known ESP CDN and tracking infrastructure.

Medium-High — context-dependent

Confidence scoring

Each signal carries a weight. DKIM domain matches score highest (deterministic — cryptographically tied to the ESP), followed by Return-Path domains, proprietary headers, and tracking link patterns. If any deterministic signal fires, the result is immediately labelled "High" regardless of total score. The engine normalises across all fired signals into a 0–100 confidence value so you can quickly distinguish a firm identification from a likely match.

High ≥ 70 or deterministic Medium 40–69 Low < 40
Full ESP Directory

102 ESPs across 7 categories

From the biggest marketing automation platforms to boutique newsletter tools — we fingerprint them all. New ESPs are added continuously as we discover new sending infrastructure patterns.

Marketing Automation & CRM

26 ESPs
MailchimpKlaviyoHubSpotActiveCampaignSalesforce Marketing CloudPardot (Salesforce Account Engagement)Marketo (Adobe)Brevo (Sendinblue)Constant ContactCampaign MonitorConvertKit / KitDripGetResponseAWeberIterableOmnisendCustomer.ioBrazeEmarsys (SAP)Oracle EloquaOracle ResponsysSAP Marketing CloudAcoustic (IBM Watson)Adobe CampaignMicrosoft Dynamics 365 MarketingSelligent Marketing Cloud

Transactional & Developer APIs

20 ESPs
SendGrid (Twilio)MailgunAmazon SESPostmarkMailjetSparkPost (Bird)Elastic EmailMailerSendSMTP2GOPepipost / NetcoreResendMailtrap Email SendingLoops.soCourier (Trycourier)PlunkSocketLabsMailChannelsPostageAppSendLayerSinch Email

E-commerce & Retention

14 ESPs
SendlanePrivyRejoinerListrakDotdigitalYotpo EmailPostscript (SMS/Email)Attentive (SMS/Email)Retention.com / GetEmailsBluecoreRemarketyRetention Science (ReSci)BlueshiftLeanplum

Mobile & Cross-Channel

11 ESPs
OneSignal EmailCleverTapMoEngageAirship (Urban Airship)Cheetah Digital / MarigoldSailthru (Marigold)Emma (Marigold)MessageGearsInfobipWebEngageKumulos

Newsletter & Publishing Platforms

6 ESPs
BeehiivSubstackGhost (Newsletter)ButtondownRevue (Twitter/X — Legacy)TinyLetter

SMB & Self-Service Tools

19 ESPs
MailerLiteZoho CampaignsBenchmark EmailKeap (Infusionsoft)OntraportSendPulseMoosendSalesmateVeroEnchargeNetcore CloudDelivraMautic (Open Source)MailUpeSputnikCleverReachRedEyeMovable InkAprimo / Teradata Marketing

Email Security & Gateways

6 ESPs
ProofpointBarracuda NetworksMimecastGoogle WorkspaceMicrosoft 365Kustomer Email

Don't see an ESP you need?

We're constantly expanding our fingerprint database. If you're monitoring a sender and the ESP isn't being detected, let us know and we'll add it.

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Know every ESP your competitors use

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