Free Industry Benchmarks — Updated Annually

Email Marketing Benchmarks by Industry

Cross-referenced open rate, click rate, bounce, delivery, and unsubscribe benchmarks for 16 industries. Based on Mailchimp, Klaviyo, Campaign Monitor, Litmus & Constant Contact 2024–25 published data.

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All-Industry AveragesAuthoritative Baseline

MPP-adjusted where noted. Bounce = hard+soft combined. Source: Mailchimp/Klaviyo/Campaign Monitor/Litmus 2024–25.

Open Rate

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Click Rate

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CTOR

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Unsubscribe Rate

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Bounce Rate

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Delivery Rate

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Spam Rate

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Methodology & Sources

These benchmarks are cross-referenced from publicly available annual reports published by major ESP platforms. Open rates are MPP-adjusted where noted. Bounce rates represent hard+soft combined. Confidence scores reflect the number of corroborating sources and recency.

Primary sources (2024–25 publications):

These are REFERENCE BENCHMARKS only. They do not represent the performance of any specific sender tracked in Competitor Inbox. Always verify against your own data and industry context.

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