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Email Marketing Benchmarks

Health Fitness Email Marketing Benchmarks

Average open rate, click rate, bounce rate and unsubscribe rate for the Health Fitness industry, with sourcing and capture date on every number below.

Open Rate

47.81%

vs. 43.46% all-industry avg

Click Rate

1.45%

vs. 7.82% all-industry avg

Bounce Rate

0.35%

vs. 28.99% all-industry avg

Unsubscribe Rate

0.30%

vs. 13.65% all-industry avg

Sourcing & attribution

  • Click Rate: Sources: MailerLite (2026)
  • Open Rate: Sources: MailerLite (2026)
  • Unsubscribe Rate: Sources: MailerLite (2026)

These are reference benchmarks only — they do not represent the performance of any specific sender tracked in CompetitorInbox.

See how Health Fitness competitors are actually performing

Benchmarks show the industry average. CompetitorInbox shows you exactly what your named competitors are sending, how often, and how it's landing.

Related: deliverability basics