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Email Marketing Benchmarks

Real Estate Email Marketing Benchmarks

Average open rate, click rate, bounce rate and unsubscribe rate for the Real Estate industry, with sourcing and capture date on every number below.

Open Rate

19.80%

vs. 43.46% all-industry avg

Click Rate

1.80%

vs. 7.82% all-industry avg

Bounce Rate

0.46%

vs. 28.99% all-industry avg

Unsubscribe Rate

0.22%

vs. 13.65% all-industry avg

Sourcing & attribution

  • Bounce Rate: Authoritative industry benchmark (Mailchimp/Klaviyo/Campaign Monitor/Litmus 2024-25)
  • Click Rate: Authoritative industry benchmark (Mailchimp/Klaviyo/Campaign Monitor/Litmus 2024-25)
  • Click-to-Open Rate: Authoritative industry benchmark (Mailchimp/Klaviyo/Campaign Monitor/Litmus 2024-25)
  • Delivery Rate: Authoritative industry benchmark (Mailchimp/Klaviyo/Campaign Monitor/Litmus 2024-25)
  • Open Rate: Authoritative industry benchmark (Mailchimp/Klaviyo/Campaign Monitor/Litmus 2024-25)
  • Spam Complaint Rate: Authoritative industry benchmark (Mailchimp/Klaviyo/Campaign Monitor/Litmus 2024-25)
  • Unsubscribe Rate: Authoritative industry benchmark (Mailchimp/Klaviyo/Campaign Monitor/Litmus 2024-25)

These are reference benchmarks only — they do not represent the performance of any specific sender tracked in CompetitorInbox.

See how Real Estate competitors are actually performing

Benchmarks show the industry average. CompetitorInbox shows you exactly what your named competitors are sending, how often, and how it's landing.

Related: deliverability basics