Average open rate, click rate, bounce rate and unsubscribe rate for the Media industry, with sourcing and capture date on every number below.
Open Rate
42.97%
vs. 43.46% all-industry avg
Click Rate
4.10%
vs. 7.82% all-industry avg
Bounce Rate
0.28%
vs. 28.99% all-industry avg
Unsubscribe Rate
0.10%
vs. 13.65% all-industry avg
These are reference benchmarks only — they do not represent the performance of any specific sender tracked in CompetitorInbox.
Benchmarks show the industry average. CompetitorInbox shows you exactly what your named competitors are sending, how often, and how it's landing.