BIMI lets a verified brand logo appear next to emails in supporting inboxes (Gmail, Yahoo, Apple Mail). Requires DMARC enforcement (not p=none) plus a verified logo record, often a VMC (Verified Mark Certificate).
Visual brand trust in the inbox directly affects open rates; BIMI adoption is still low, meaning early adopters stand out.
Attempting BIMI without DMARC enforcement first (it won't work), skipping the VMC and expecting Gmail to show the logo anyway.
Run a free, instant audit of BIMI and every other authentication record on any domain.
Run a Free BIMI CheckBIMI adoption is a leading indicator of brand/email program maturity — CompetitorInbox can flag the exact week a tracked competitor turns it on.